Why is township and rural film important to us

African cinema serves as a manifestation of cultural identity, as well as a means of pursuing a distinct style and overcoming external influences. Furthermore, African cinema assumes a significant social and economic function, exerting a profound influence on the domestic sphere of society, particularly in terms of education, culture, and economic development and investment.

Township

We want to make movies in the township/ghetto so they reach a global audience. These vibrant films are an important part of growth for the industry.

Rural

Rural African films present a different insight into the diversity of the continent and its current social and political conflicts. We aim to highlight stories from here

Big City

African films can very seldom attain more than an exotically interesting status and are only accessible for a limited public. Despite the fact that they win prizes at festivals

The township and rural film trust is an organization that seeks to empower film in rural and marginalized areas so that film and cinema can be used as a conduit to better the lives of people in that area.

We at TRUFTZ want to come up with a township and location film distribution concept, aimed at developing a nationwide township-based movie theatre network. We specifically will start with Zimbabwe and move on to the continent as a whole.

This is not impossible at all. We have set our sights on this and we will succeed. We want to screen independent films from the African continent and its Diaspora, the developing world as well as the latest Hollywood releases. We only need to set up bases in the ghetto and rural areas.

This initiative aims to economically empower budding filmmakers and film entrepreneurs from Zimbabwe’s previously disadvantaged communities.

African cinema is growing but still faces hurdles as it attempts to build a sustainable and profitable film industry, said speakers at the EFM Africa Hub talk “The African Market of The Future” on Sunday.

Toni Monty, founding head of South African’s Durban FilmMart, which celebrates its 10th anniversary this July, talked about the evolution she had seen since its first edition.

In Zimbabwe, residents of several rural areas are calling for the return of mobile cinemas.

Some farmers now suggest mobile cinemas should be reinstituted, and air educational messages that would encourage local development. And as well as some high density communities that dont have access to cinemas anymore.

Before independence in 1980 when the country was known as Rhodesia, the information ministry operated a mobile film unit showing films countrywide. But at the height of the liberation war many people rejected the concept when they realized authorities were using the films to broadcast propaganda.

Our Team, is passionate about making film reach the world from these margianalised areas. They have expertise in their various field.

Nyasha Madzima

Director

Nyasha has 20 years experience in media, digital marketing, leadership and film.

Johane Mpofu

Creative Director

John has over 20 years exoerience having worked in media and at television level.

Ron Hencil

Production Manager

Ron has production experience and has worked on a numerous number of projects

Kimberley Rose Madzima

Media Manager

Miss Madzima is media student who is actively involved in managing our media.

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250 Engineering Road | Highfields | Harare 

Zimbabwe

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Nyasha Madzima
+263775673326
admin@truftz.org

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